Furthermore, over the past few years, an increase in the number of commercial advertisements for bottled water has been playing an important role in boosting brand visibility. ![]() Hence, several consumers consider carbonated water as a healthier alternative to soda and sugary carbonated drinks. Various studies suggested that sparkling water is not as harmful as sodas for dental and bone health. Furthermore, the product has a number of advantages for instance, it helps improve digestion and may help relieve constipation. With the growing awareness regarding the importance of leading a healthy lifestyle, people are switching to sparkling water due to the presence of a variety of minerals, including sodium, magnesium, and calcium, in the product. According to the International Bottled Water Association (IBWA), bottled water businesses have boosted their production capacity to cater to this surge in demand, which, in turn, has benefitted the market. However, widespread home isolation orders have spurred the demand for bottled water of various kinds among households across the globe, including sparkling water. During the initial months of the Covid-19 pandemic, a majority of public places and offices were shut, which led to a significant drop in the commercial demand for sparkling water. The growing consumer preference for sparkling water over sodas and sugary carbonated drinks is projected to drive the market over the forecast period. With the growing trend of leading a healthy lifestyle among all age groups, people around the globe are gradually shifting to healthy and innovative drinks, including sparkling water. ![]() The global sparkling water market size was valued at USD 29.71 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 12.6% from 2021 to 2028.
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